Holiday Update: Our office is now closed for the festive season and reopens 5 January. Requests for quotes can still be placed online 24/7, with processing resuming from 8 January.  Wishing you a golden holiday season and a prosperous New Year.

0800 465 376 SELL TO US

Located in the heart of Auckland, Gold Smart® is a proudly New Zealand-based, family-run company. Our team of skilled gold and silver buyers is equipped to answer all your queries about selling gold, offering an experience that is both informative and reassuring.

Over the last 15 years, Gold Smart® has built a solid reputation by providing exceptional service to thousands of satisfied customers, purchasing millions of dollars worth of precious metals. This success is a testament to our commitment to fairness, expertise, and understanding the value of the items you choose to sell.

Customers who wish to sell their gold, silver, and platinum jewellery, along with other valuable items, are drawn to our business model for several key reasons: we guarantee a selling process that is safe, discreet, and without pressure. We pride ourselves on transparency, ensuring there are no hidden fees, and we strive to make the experience as quick and convenient as possible.

Celebrating 15 years of service, Gold Smart® stands as the highest-reviewed Gold Buyers in New Zealand, dedicated to serving the Kiwi community with integrity and professionalism.

  • Unmatched 5-Star Reviews: Leading in customer satisfaction among New Zealand Gold Buyers.
  • Over a 15 Years of Expertise: Our experience speaks volumes about our reliability and knowledge.
  • No-Pressure Approach: Our team prioritises your comfort, offering guidance without any sales pressure.
  • Commitment to Your Confidence: Ensuring your safety and confidence in our process is our utmost concern.
  • Competitive Market Prices: We strive to offer the best prices, recognising the value of your gold.
  • Flexible Selling Options: Multiple convenient ways to turn your gold into cash.
  • Personal Service: Visit us at our Auckland office for a face-to-face consultation.
  • Cost-Effective Operations: Our efficient model saves on overheads, benefiting our customers.
  • Privacy Guaranteed: We ensure a discreet and confidential service from start to finish.
  • Quick Payment: Receive payment immediately in-person or overnight via courier packs.
  • Constant Updates: Stay informed throughout the process via phone, email, or TXT.
  • No Hidden Fees: Transparency is key in our transactions; what we offer is what you get.
  • Supporting Local: Proudly NZ-owned, contributing to the local economy.
  • Advanced Testing Techniques: We use sophisticated methods to accurately assess your gold's value.
Experience the Gold Smart® difference yourself by reading our customer testimonials. Discover why countless New Zealanders trust us as their gold buyer of choice.
Absolutely, the entire Gold Smart process is free, starting from the moment you send your items to the swift payment transfer to your bank account. There are no hidden fees or charges at any stage, ensuring you receive full value for your gold.
Selling your gold to Gold Smart® is convenient and flexible, with several options tailored to your needs:
  1. Free Courier Pack: Use our secure and complimentary courier pack designed for safe transportation.
  2. Visit Our Central Auckland Office: Schedule an appointment to visit us in person for a direct consultation and transaction.
  3. Your Preferred Track and Trace Courier: Opt to send your items using any track and trace courier service that you trust.
Interested in learning more about these options and how you can turn your gold into cash? Be sure to explore our How to Sell page for detailed information on the process for selling your gold and precious metal items.
The Gold Smart® team uses several factors to determine an offer for your gold items. This includes:
  1. The overall weight of gold and silver in a piece of jewellery, coin, scrap, or bullion.
  2. The purity of that metal.
  3. The quantity of gold.
  4. The current trading market price.
In general, the heavier the metal weight and the higher its purity, the higher the offer we can make to you. Once Gold Smart® determines the value, we will present you with a cash price to buy your precious metal items — with absolutely no pressure and no hassle.
Here are a few compelling reasons:
  1. Surging Prices: Gold and silver prices have significantly increased over recent years, reaching near-record levels. This surge is motivating investors and making the market for unwanted or broken gold jewellery especially lucrative.
  2. Market Stability: Despite the precious metal market's relative stability, buy prices are subject to rapid changes influenced by the NZD to USD exchange rate. Selling now could maximise your return.
  3. Financial Freedom: Many New Zealanders choose Gold Smart® for the sale of their precious metals, enjoying the freedom to save, spend, or invest their returns in ways that best suit their financial goals.
Don't miss out on the opportunity to capitalise on your investments. The current market conditions offer a prime time to sell your gold and silver.
Whether your item is old, outdated, unwanted, or broken, Gold Smart® is ready to offer a great price for your gold items. We purchase:
  1. Gold jewellery and scrap in any condition, weight, and fineness.
  2. Other precious metals including platinum, palladium, and silver.
  3. Gold and silver coins, bullion, and bars.
For more detailed information on the types of precious metal items we are interested in, please visit our What We Buy page.
As Gold Smart® does not purchase stones, any gems, diamonds, or other precious stones in your jewellery may be able to be removed by our staff and returned to you upon request. Feel free to inquire about this option with our friendly staff when having your items assessed.
Certainly! We warmly invite you to bring your gold directly to us at our Auckland location. To ensure we can give you our full attention and provide the best service, please reach out to us beforehand via phone, email, chat, or our website's contact page. This way, we can discuss your items in detail and set up a time for your visit. Rest assured, every interaction and transaction with our team is conducted with the utmost respect, discretion, and confidentiality.

Sending your old gold jewellery to us is straightforward and secure. Start by filling out our easy enquiry form on our website. Make sure to check the box that says “Yes, send me a Gold Smart® Courier Pack.” Once you receive your Gold Smart® Courier Pack, follow the simple instructions included to send your items back to us for appraisal.

Upon receipt, our team of gold experts will meticulously assess each piece and provide you with a valuation. If you’re happy with the offer and decide to proceed, we will promptly deposit the payment into your chosen account. Should you decide not to accept our offer, your items will be securely returned to you at no cost, the very next business day.

If you're uncertain about the authenticity of your jewellery, there's no need to worry. Our expert team is equipped to test your items and assess their value, completely free of charge.
Yes, our courier packs are fully insured, providing you with complete peace of mind. This insurance is secured through a third-party insurer, ensuring that your items are protected.

The gold spot price represents the current international price set for a single troy ounce of gold. It's influenced by a variety of factors, including market speculation, global events, shifts in currency values, and many other variables, making it highly dynamic and subject to change every few seconds while the market is open.

For complete transparency, we offer live gold and silver spot prices in New Zealand dollars prominently displayed at the top of every page on our website when viewed in desktop mode.

There are certain items that we do not purchase, including:
  1. Diamonds and gemstones
  2. Plated Jewellery
  3. Silver Jewellery
  4. Plated Cutlery and Silverware
  5. Gold plated watches – except for select brands like Rolex
  6. Any items that do not contain precious metals
For further information or advice, please don't hesitate to chat with our friendly team.
To guarantee accurate testing of your gold, we employ a variety of advanced techniques, including:
  1. X-ray fluorescence (XRF)
  2. Ultrasound
  3. Acid tests
  4. Other scientific measurement devices
  5. Melt and assay
All our equipment is regularly calibrated to ensure the highest levels of precision and reliability in our results.
In compliance with the Secondhand Dealers & Pawnbrokers Act, we are required to verify the identity of anyone selling gold to us. Verification is straightforward:
  • If you're visiting us in person, simply bring a government-issued ID (such as your Passport or Driver’s License).
  • If you're using our courier pack service, take your photo ID to a Justice of the Peace, Solicitor, Registrar of the Court, or a Senior Police Officer for verification. They will sight your ID, make a verified copy, and you include this copy in your courier pack alongside your items for appraisal and testing.
Yes, there are paid street parking options close to our office, and several Wilson Carparks located nearby for your convenience. When you schedule your appointment with the Gold Smart® team, we'll provide all the necessary details about parking. If you'd like, we can also email you a map with parking options to ensure you have a hassle-free visit. Just let us know your preference when you make your appointment.
Gold Smart® is committed to compliance with the Secondhand Dealers and Pawnbrokers Act. For this reason, we need to collect certain pieces of information from you, including:
  1. Your full name
  2. Address
  3. Date of birth
  4. Phone number
  5. Government-issued photo ID, such as a driver’s licence or passport

Still have questions?

Our friendly team is here to help. Contact us today for personalized assistance.

Call 0800 465 376 Contact Us