Holiday Update: Our office is now closed for the festive season and reopens 5 January. Requests for quotes can still be placed online 24/7, with processing resuming from 8 January.  Wishing you a golden holiday season and a prosperous New Year.

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Guaranteed Excellent Prices

We guarantee the highest gold prices in NZ and we'll match or beat any valid written offer.

  • checkBring quote from another licensed NZ gold buyer
  • checkWe'll verify the offer and beat it by 5%
  • checkValid for quotes issued within 48 hours
  • checkApplies to licensed and insured gold dealers only
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Transparent Selling Process

As one of the most trusted gold buyers in Auckland and NZ-wide, Gold Smart® makes selling simple and transparent. Our experts explain every step so you know exactly how your gold is valued and paid.

  • checkClear breakdown of your gold valuation and payout
  • checkNo hidden fees just honest value for your gold
  • checkFast, easy and rewarding gold selling
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Privacy and Discretion Guaranteed

Your privacy matters. Gold Smart® ensures complete confidentiality and secure gold selling in every interaction - whether you visit our Auckland gold buying office or use our trusted, insured NZ-wide gold courier service.

  • checkConfidential and private one-on-one consultations
  • checkProfessional, respectful, and discreet gold buyer service
  • checkCompassionate, supportive team - helping Kiwis sell gold easily and securely
Fast Secure Payments Icon

Fast, Secure Payments

Enjoy instant, reliable payments for every sale. With Gold Smart, you get paid fast and safely, every time.

  • checkImmediate payments via bank transfer or cash on approval
  • checkSecure, verified transactions every time
  • checkNo waiting periods - get paid for your gold the same day
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Expert Knowledge & Honest Advice

With over 15 years of industry experience, Gold Smart's experts provide accurate valuations and trustworthy guidance on all gold and watch items.

  • checkQualified gold specialists using advanced testing technology
  • checkFair, transparent advice on all gold, jewellery, watches and bullion
  • checkHelping you make informed selling decisions with confidence
Authenticity Icon

Authenticity & Testing Guaranteed

Accurate, transparent gold testing and valuation so you always receive the true market value. Using advanced technology and expert analysis, we ensure fair, verified results - giving you confidence when you sell gold in NZ.

  • checkAdvanced gold testing technology for accurate results
  • checkAll testing explained clearly so you understand your gold's worth
  • checkAuthenticity verified on-site by experienced professionals

Can't find the answer to your question?

Selling gold for the first time? We're here to make it simple.

For over 15 years, Gold Smart® has provided a safe, private, and hassle-free way to sell gold in New Zealand. Whether you visit our Auckland gold-buying office or use our secure NZ-wide courier service, you'll enjoy transparent valuations, great prices, and fast payment.

Thousands of Kiwis have already trusted Gold Smart® to turn unwanted jewellery into instant cash and you can too.

READ OUR FAQ
Gold Valuation

Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

Rich Elliott

Rich Elliott

GOLDSMART CEO

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  • CheckGuaranteed Excellent Prices
  • CheckTransparent Selling Process
  • CheckPrivacy and Discretion Guaranteed
  • CheckFast, Secure Payments
  • CheckExpert Knowledge & Honest Advice
  • CheckAuthenticity & Testing Guaranteed

Rich Elliott

GOLDSMART CEO

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Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

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  • CheckTransparent, No Pressure Offers
  • CheckFast, Secure, Seamless Process
  • CheckInstant Payment, On the Spot
  • CheckTrusted by 1000s across NZ
  • CheckMost 5-star Reviews
  • CheckOver 20 years Experience

Anita Elliott

GOLDSMART COO

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Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

Yasko null

Yasko

HEAD OF SECURITY

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  • pawGreets every visitor with a sniff
  • pawDetects treats with 100% accuracy
  • pawSniff-tests all courier packs
  • pawMaster of workplace safety
  • pawExpert in morale and mischief
  • pawPerforms best after walk breaks

Yasko

HEAD OF SECURITY

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