Popular Rolex We Buy

We buy a wide range of genuine Rolex, from sought-after modern releases to collectible vintage timepieces. Whether you're selling a Submariner, Daytona, Datejust or GMT-Master, our experts offer fair, transparent valuations and immediate payment, making Gold Smart® the trusted choice for Rolex sellers across New Zealand:

Why Sell Your Rolex to Us

Experience New Zealand's fastest and most trusted Rolex-to-cash service with expert valuations, transparent communication, and same-day payment for total peace of mind.

Secure Payment

Trusted & Secure

Our experts authenticate and assess your Rolex with full transparency at every step.

Quick Process

Quick Process

Enjoy free quotes and same-day payments for a fast, effortless sale.

Quick Process

Top Market Prices

We track Rolex market rates to offer the best prices in New Zealand.

Sell your Rolex Watch Securely - In Person or Nationwide

Get the best Rolex Watch prices in New Zealand, guaranteed by trusted, licensed, and insured gold buyers with over 15 years of experience.

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Auckland

Meet with us in Person

Meet with us in person at our Auckland based offices for immediate appraisal and payment

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OR
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Nationwide Service

Request a FREE Courier Pack

Receive a fully insured courier pack delivered to your door. Send us your items for a no-obligation valuation

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Nz’s Trusted Gold Buyers

The Gold Smart Guarantee

For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.

Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.

Rich Elliott

Rich Elliott

GOLDSMART CEO

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  • CheckGuaranteed Excellent Prices
  • CheckTransparent Selling Process
  • CheckPrivacy and Discretion Guaranteed
  • CheckFast, Secure Payments
  • CheckExpert Knowledge & Honest Advice
  • CheckAuthenticity & Testing Guaranteed

Rich Elliott

GOLDSMART CEO

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Why Us

The Gold Smart Difference

Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.

Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.

Anita Elliott

Anita Elliott

GOLDSMART COO

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  • CheckTransparent, No Pressure Offers
  • CheckFast, Secure, Seamless Process
  • CheckInstant Payment, On the Spot
  • CheckTrusted by 1000s across NZ
  • CheckMost 5-star Reviews
  • CheckOver 20 years Experience

Anita Elliott

GOLDSMART COO

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Safe, Insured and Built on Trust

The Gold Smart Security

Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.

Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.

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Yasko

HEAD OF SECURITY

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  • pawGreets every visitor with a sniff
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  • pawSniff-tests all courier packs
  • pawMaster of workplace safety
  • pawExpert in morale and mischief
  • pawPerforms best after walk breaks

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HEAD OF SECURITY

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