Feel Confident Selling Gold, Watches & Jewellery
Gold Smart® - New Zealand’s trusted family gold buyers. Visit our secure Auckland office or use our free insured courier service, available nationwide.
Best Appraisals.
Real Returns.
We believe every item deserves a true, accurate valuation. Our experts assess your gold, jewellery, and watches with care and market insight. You’ll always receive a fair offer backed by real data - never guesswork. Experience appraisals that deliver real returns, every time.
No Piece Too Small,
No Detail Overlooked.
Every item tells a story, and we value each one. From single earrings to full collections, every piece receives expert attention. Our team carefully examines every detail to ensure you get full value. Because when it comes to your gold and jewellery, nothing goes unnoticed.
Your Valuables
In Trusted Hands.
Your valuables deserve care, precision and complete transparency. From gold and jewellery to luxury watches, we handle every piece with respect and expertise. Our specialists ensure fair value, honest appraisals, and a seamless selling experience.
Why Choose Gold Smart®
A trusted Kiwi family business helping New Zealanders sell gold, watches & jewellery with confidence.
Trusted & Secure
Licensed and insured precious metal buyers with thousands of 5-star reviews from happy Kiwis across New Zealand.
Fast, Easy Process
Enjoy a quick, stress-free gold selling experience with same-day payment options.
Certified Professionals
Accurate, transparent valuations by qualified experts using advanced gold testing and authentication technology.
Over 15 Years Experience
We've helped thousands of New Zealanders convert unwanted gold and jewellery into cash securely and fairly.
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Best Price Guarantee
We'll match or beat any legitimate offer — ensuring you always receive top gold prices in New Zealand.
Nationwide with Local Touch
Sell from anywhere in New Zealand with our free insured courier pack or visit our Auckland CBD office.
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Friendly Expert Team
Our professional, respectful, and approachable team is here to make selling simple and rewarding.
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Kiwi Family Business
100% New Zealand owned and operated, built on integrity, care, and genuine Kiwi values.
Visit Our Secure Location
Come visit us at Unit 7, 147 Victoria Street West, Auckland CBD. Please call 0800 465 376 before visiting to arrange your private appointment.
What Our Customers Say
Get the best prices, guaranteed by NZ's trusted professionals
Great team, super easy & speedy process. Very happy, highly recommended !
Jeremy B.
12 days ago
I can totally recommend Gold Smart. It was my first time sending in unwanted and broken gold. I was contacted quickly after my initial query, and sent easy to follow steps soon after. I felt assured that I was dealing with a professional and caring company. I was pleasantly surprised at the price given for my unwanted gold and it seemed very fair to me, particularly at a time where it is hard to sell anything! I wouldn’t hesitate to use Gold Smart again and I recommend them highly to others.
Katrina
12 days ago
Absolutely outstanding service from Gold Smart, the whole process from first communication, to sending me the courier bag and then depositing the money into my bank account was so professional, super fast and friendly. If you are thinking of selling some unwanted gold, these are the people to choose.
Karen F.
12 days ago
Wow...I have had ongoing professional and friendly service from My Gold over the past few years. So easy to buy from and to sell to. I recommend them strongly for anyone who is an existing experienced buyer or seller of bullion or someone just wanting to 'dip their toes in the water'. Thanks all of you for the journey so far 👍🤗
Antony G.
12 days ago
Dealt with Gold Smart/MyGold for years - always impressive & professional in their dealings - 110% recommend them. Great prices on buying & selling, prompt payment when selling as well, with a reasonable fee.
Wayne S.
12 days ago
I would recommend doing business with Gold Smart as staff are very reliable and trustworthy and offer best price and prompt service to their customers.
Lee C.
12 days ago
Very easy to deal with. Process explained well and the trade was seamless. Funds were in our account within an hour. Highly recommend and Zoe was a pleasure to deal with.
Cam H.
12 days ago
From the initial phone call until the final transaction I have nothing but praise for the team at Good Smart. A pleasure doing business with them.
William C.
21 days ago
Great service, very friendly & helpful.
Kelly W.
21 days ago
Brilliant service. Professional and gave a great price. Also kindly posted back redundant items Thanks so much. Highly recommend 👌
Wendy K.
28 days ago
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Auckland
Meet with us in Person
Meet with us in person at our Auckland based offices for immediate appraisal and payment
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Nationwide Service
Request a FREE Courier Pack
Receive a fully insured courier pack delivered to your door. Send us your items for a no-obligation valuation
FIND OUT MOREWhat We Buy
For any gold and jewellery that you wish to sell, talk to Gold Smart® – the smart choice for selling. We will buy your gold jewellery (yellow gold, white gold, rose gold, etc), old gold, unwanted gold, scrap gold, broken gold, gold bullion, gold coins, platinum, silver and more!
Nz’s Trusted Gold Buyers
The Gold Smart Guarantee
For over 15 years, Gold Smart® has been one of New Zealand’s most trusted gold buyers, helping thousands of Kiwis sell gold, jewellery, silver, coins, and bullion with complete confidence. As a family-owned business based in Auckland, we pride ourselves on transparent valuations, honest advice, and market-leading payouts. Every item is carefully tested and valued by experts who understand both craftsmanship and the true worth of precious metals.
Whether you’re visiting our Auckland gold-buying office or using our free insured nationwide courier pack, you can expect the same integrity, speed, and personal service every time. We make it easy to sell gold safely anywhere in New Zealand - with instant payment, fair prices, and total peace of mind. That’s the Gold Smart Guarantee - trusted by thousands of New Zealanders who choose professionalism, privacy, and value they can count on.
Rich Elliott
GOLDSMART CEO
Guaranteed Excellent Prices- Transparent Selling Process
- Privacy and Discretion Guaranteed
- Fast, Secure Payments
- Expert Knowledge & Honest Advice
- Authenticity & Testing Guaranteed
Rich Elliott
GOLDSMART CEO
Why Us
The Gold Smart Difference
Selling gold, jewellery, or watches for the first time? We understand that trust matters most. With over 15 years as New Zealand’s trusted gold buyers, Gold Smart® provides a simple, secure, and private way to sell your valuables with confidence. Thousands of Kiwis have already turned unwanted jewellery, gold, and silver into cash quickly and safely with us.
Whether you’re looking to sell gold or silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Dunedin, Napier-Hastings, Nelson, Rotorua, New Plymouth, Whangarei, or anywhere in New Zealand, we make it easy. Visit our secure Auckland CBD office or use our free insured courier service for a fast, convenient nationwide experience.
Anita Elliott
GOLDSMART COO
- Transparent, No Pressure Offers
- Fast, Secure, Seamless Process
- Instant Payment, On the Spot
- Trusted by 1000s across NZ
- Most 5-star Reviews
- Over 20 years Experience
Anita Elliott
GOLDSMART COO
Safe, Insured and Built on Trust
The Gold Smart Security
Your valuables deserve more than just care - they deserve complete protection. At Gold Smart®, security is built into everything we do. From the moment your gold, jewellery, or silver reaches us, every step is verified, insured, and documented. As New Zealand’s trusted gold buyers, our process is transparent, private, and proven safe.
Whether you choose our secure Auckland gold-buying office or our free insured nationwide courier pack, your items remain fully covered and tracked until payment is made. Each piece is tested by professionals using industry-standard technology and assessed at live market rates. That’s The Gold Smart Security - trusted by thousands of Kiwis who value safety, integrity, and peace of mind.
Yasko
HEAD OF SECURITY
Greets every visitor with a sniff- Detects treats with 100% accuracy
- Sniff-tests all courier packs
- Master of workplace safety
- Expert in morale and mischief
- Performs best after walk breaks
Yasko
HEAD OF SECURITY