Why Choose Gold Smart
A trusted Kiwi family business helping New Zealanders sell gold, watches & jewellery with confidence.
Trusted & Secure
Licensed and insured precious metal buyers with thousands of 5-star reviews from happy Kiwis across New Zealand.
Fast, Easy Process
Enjoy a quick, stress-free gold selling experience with same-day payment options.
Certified Professionals
Accurate, transparent valuations by qualified experts using advanced gold testing and authentication technology.
Over 15 Years Experience
We've helped thousands of New Zealanders convert unwanted gold and jewellery into cash securely and fairly.
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Best Price Guarantee
We'll match or beat any legitimate offer — ensuring you always receive top gold prices in New Zealand.
Nationwide with Local Touch
Sell from anywhere in New Zealand with our free insured courier pack or visit our Auckland CBD office.
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Friendly Expert Team
Our professional, respectful, and approachable team is here to make selling simple and rewarding.
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Kiwi Family Business
100% New Zealand owned and operated, built on integrity, care, and genuine Kiwi values.
Visit Our Secure Location
Come visit us at Unit 7, 147 Victoria Street West, Auckland CBD. Please call 0800 465 376 before visiting to arrange your private appointment.
What Our Customers Say
Get the best prices, guaranteed by NZ's trusted professionals
Absolutely fantastic service! The team at Gold Smart were professional, transparent, and offered me an excellent price for my old gold jewellery. Highly recommend!
Sarah M.
Auckland
I was nervous about selling my Rolex, but Gold Smart made the process so easy. Fair valuation and instant payment. Couldn't be happier!
Michael T.
Wellington
Best gold buyers in New Zealand! No pressure, transparent pricing, and they beat my previous quote by 10%. Will definitely use again.
Emma K.
Christchurch
Sold my gold coins through their courier service. Everything was secure, insured, and they paid within 24 hours. Excellent experience!
James H.
Hamilton
I had broken gold chains sitting in my drawer for years. Gold Smart turned them into cash in minutes. The staff were so friendly and knowledgeable.
Lisa P.
Tauranga
Professional service from start to finish. They explained everything clearly and I got more than I expected for my gold bullion.
David R.
Dunedin
Gold Smart offered me $500 more than another dealer! Their expertise and fair pricing are unmatched. Thank you!
Rachel W.
Palmerston North
I've sold gold to several places over the years, but Gold Smart is by far the best. Honest, reliable, and great prices.
Tom S.
Nelson
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Auckland
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Meet with us in person at our Auckland based offices for immediate appraisal and payment
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Nationwide Service
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FIND OUT MOREWhat We Buy
For any gold and jewellery that you wish to sell, talk to Gold Smart – the smart choice for selling. We will buy your gold jewellery (yellow gold, white gold, rose gold, etc), old gold, unwanted gold, scrap gold, broken gold, gold bullion, gold coins, platinum, silver and more!
WHY US
The Gold Smart Difference
Selling gold for the first time? We understand your concerns. With over a decade as trusted gold buyers, Gold Smart® offers a streamlined, secure, and private method for you to sell your gold. We've empowered thousands across New Zealand to convert unwanted jewellery into cash efficiently.
No matter if you are looking to sell gold & silver in Auckland, Wellington, Christchurch, Hamilton, Tauranga, Napier-Hastings, Dunedin, Palmerston North, Nelson, Rotorua, New Plymouth, Whanganui, Invercargill, Whangārei, Gisborne, Blenheim, Pukekohe, Taupō, Masterton, or Levin — GoldSmart makes it easy to sell in person or via our courier service.
Transparent, No Pressure Offers- Fast, Secure, Seamless Process
- Instant Payment, On the Spot
- Trusted by 1000s across NZ
- Most 5-star Reviews
- Over 20 years Experience
Anita Elliot
GOLDSMART CEO
